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We envision a world where agriculture is better -- better for the land, better for farmers, and better for all of us. By harnessing the power of plants, we can build a healthier future together. Our popcorn is just the first step towards achieving our goal: transforming agriculture by reducing chemical nitrogen fertilizer usage.

WE NEED TO CHANGE THE WAY FOOD IS GROWN

Chemical nitrogen fertilizer accounts for about 7% of global GHG emissions. Half is from fertilizer production and the other half is from nitrogen loss. This nitrogen loss occurs when crops don’t need all of the synthetic nitrogen applied. Some of it washes away into our waterways and some volatizes into the air. It’s 300 times worse than carbon dioxide and wreaks havoc on the environment, creating everything from massive dead zones in the ocean to climate change. Our goal is to eliminate up to half the GHG emissions associated with row crop agriculture.

WITHOUT NITROGEN, PLANTS CAN'T GROW

Today, agriculture uses over 100 million tons of chemical nitrogen fertilizer to grow our food. Nitrogen is critical to the life cycle of plants - without this nutrient, plants won’t flourish. Farmers use chemical nitrogen fertilizer because most of our food crops aren't able to get enough nitrogen from the soil by themselves. But things are starting to change!

A BETTER NITROGEN

Our farmers use Pivot Bio PROVEN, a microbe that provides nitrogen to crops like corn and replaces synthetic nitrogen fertilizer. By transforming nitrogen in the air to feed nitrogen-hungry crops, our microbes help our farmers’ crops grow strong, tall, and healthy without any chemical nitrogen fertilizer.

ABOUT OUR GENUIN BADGE

Our GENUIN badge communicates that our popcorn was grown with reduced chemical nitrogen fertilizer. When you see this badge, you know that a product was grown with practices that contribute to cleaner air and water!